![]() ![]() It was very visual and it took me years after to unfold it and realize how smart of an idea it really was. I remember it was a very specific vision that he had. Yeah, so James and I were speaking and he had this idea, actually. How did Paperless Post get its start? You and your brother had this idea? The founder and self-described "product person" talked to Racked about how the company partnered with big-name designers like Rifle Paper Co., Kate Spade, and Vera Wang, why you shouldn't get discouraged by negative feedback, and what’s next for Paperless Post. "A lot more people use it than we honestly ever thought," Hirschfeld says, "We did not make a business plan that said that we thought it would get this big." Paperless Post began because the siblings wanted a modern, efficient, and beautiful way to express the vibe of a party to their guests, and they thought other people who grew up with the internet would want that too. ![]() Or that it would grow into actual paper invitations and stationery (originally given the cheeky name "Paper by Paperless Post"). You can also see what we’re up to by signing up here.īut when Alexa Hirschfeld and her brother James started Paperless Post in 2009, she never imagined that it would be used by everyone from celebrities to university departments. The archives will remain available here for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. Thank you to everyone who read our work over the years. Let me know how it goes.Racked is no longer publishing. That’s it! Now you have a card for an upcoming party or event that is personalized! The options are endless for designing and creating your own card! You can use a photograph, your kid’s drawing, a hand-drawing or even block print like mine. Take it away and design freely from there. The backdrop, liners, RSVP card and even the stamp! With the actual card you can play around with formatting, typefaces and color. ![]() Step 5 – Once inside – there are options for everything. Note the far left “gold/brown” box in the image below. You now have the option to “upload your own photo”. Once inside the card, place the mouse on the face of the card and click. Step 4 – Select the card you like and then click on “Customize”. Now on to the fun part. Select the “upload your own” option from the drop down menu. Step 3 – Go to Paperless Post and select the “professional” option along the navigation bar. Resize the image according to Paperless Post card size requirements. For my design, I decided to create a blank area in the middle for the text. Play around with your design and fix any issues. Step 2 – Open your image in an editing program. Step 1 – Create your block print on paper and then scan it to your computer. Uploading a design and then adding it to a card was as easy as 1,2,3. What a perfect opportunity to use one of my block prints and then design a card around it! So, I jumped at the chance. I found their service to be super easy to use. Paperless Post recently approached me to work with their platform and write about my experience. For me, it has been a transformative experience to allow my block print designs to be messy and imperfect. With block printing – the design can be concise and perfect or flawed and organic. I have been playing around with block printing and having lots of fun. ![]()
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